Our story doesn’t start out with a path set out to find well-raised high-quality meat but that’s exactly where we ended up and we couldn’t be happier.
Our ranch was started on our love for agriculture, our dreams of having a big cattle ranch, and wanting to raise our kids in the country. Brian worked full time in the oil and gas industry as a safety director and I was a full-time labor and delivery nurse. When the opportunity came to piece 3 tracts of underdeveloped land together at a bargain price, to make a 400-acre ranch, we jumped on it! We originally thought we would just spend our weekends at the ranch checking cows and building fences, boy were we wrong.
We started a small cow-calf herd and preconditioned our calves for commercial feedlots. The longer we raised cattle and the more research we did, our eyes were opened to just how broken the food system really is. Animals (meat) are treated as a commodity in America instead of living things.
Brian and I decided change paths and not raise beef for the commercial industry. We wanted to raise animals in their natural environment and give the animals a chance to live their best life with only one bad day. So we decided to start a regenerative ranch and sell our well raise high-quality meats direct to consumers that understand and appreciate this.
This meant we had to make some big changes and even bigger sacrifices. We both quit our full-time jobs to focus on this opportunity. It was scary, this was the only livelihood we knew. Without looking back, we sold our just-built brick home and the four of us moved into our camper. There was an old home on the ranch that the four of us started remolding slowly as we wanted to pay cash as we went. This process took 5 months.
We started selling our meats, at several farmers' markets. We thought this would be a great way to jump-start our sales and grow our business early. Then we started personally delivering to our customer's homes. Sometimes we would be gone for 14 hours making deliveries and Brayden and Bayli would stay at the ranch to care for all the animals. Brian and I knew that wasn't sustainable for us we needed to be at the ranch, not traveling all the time to sell our meat. The answer seemed to lie in shipping our meats directly to customers and finding customers who appreciate high-quality, well-raised meats.
Shipping meat is no easy task, it took us over a year. But with lots of research, trial & error, and lots of mistakes we have a system in place to ship our meats to 18 different states across the US, and still growing!